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Olde Florida Insurance FAQ

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Information for Olde Florida Insurance customers:

Iron Ridge Insurance Services is excited to welcome Olde Florida Insurance to our family. Although the name of your insurance agency has changed, you will continue working with the same staff of knowledgeable, experienced professionals-- with added support from the full Iron Ridge team.

You may have questions about this transition. Please review the list of frequently asked questions below—and if you have any more questions, we welcome your calls and emails.

On behalf of the entire Iron Ridge family, we look forward to a long and mutually beneficial relationship with you!

Frequently Asked Questions:

Will anything change on my current policy? ​

No, your current policies will remain in force. Some carriers may choose to send a notice that the name of the  agency servicing your policies has changed, but most will wait until renewal. In terms of coverage and premium, there will be no change to your current policies. 

Who should I call if I need to change my coverage or have questions? 

Business, employee benefits and Medicare clients should call the same consultant you have worked with in the past. Personal Insurance clients may contact Michele Lutz at 239-208-0425 or

Where is your new office located? 

We are at 17595 S. Tamiami Trail, Suite 107 Fort Myers FL. Our office is in the Alico Lakes Commons building, just south of the Michael Rippe Parkway. The prior location of Olde Florida Insurance is closed, and all operations have been moved to the Iron Ridge office. 

May I visit the new office? 

We welcome vaccinated individuals to stop by our office. We prefer that you make an appointment, so we have the right team members available to serve you. If you have not been vaccinated, we encourage you to meet with us virtually, using Zoom or Microsoft Teams video chat. 

I’m a business client. How do I request a certificate of insurance? 

Please send certificate requests to or send a fax to 239-288-7544. 

Will Olde Florida’s phone and fax number remain in place? 

The prior phone and fax numbers have been ported to Iron Ridge Insurance. While they work, they will not be published moving forward, and will eventually be phased out. Please update your records with Iron Ridge’s contact information:

Phone: 800-775-8526

Fax: 239-288-7544

Do prior Olde Florida employees have new phone and fax numbers? 

Yes. You can find their new numbers on the "Our Team" page of our website.

Who can I call if I have other questions about this merger? 

Norman Lutz is the Chief Executive Officer of Iron Ridge Insurance. His direct line is 239-208-8091 and his email is Norm welcomes you to call him at any time. 

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